Tag: brand protection

Once upon a time, counterfeit luxury goods were considered a fashion faux pas. Unfortunately, there now seems to be a growing comfort with—even preference for—counterfeit luxury goods.

According to the report, Amazon identified, seized, and disposed of more than 6 million counterfeit products in 2022 before they could reach customers or be sold elsewhere in the global supply chain.

Apprehension may or may not generate general and specific deterrence with some people. Detention can shame the offender or at least convince them to not try that crime again. Non-detention risks sending the message to those thieves and others aware of the policy that the store will not physically resist ongoing theft efforts. What does a retailer do?

From trending news stories, 2019 conference presentations, and interviews with industry thought leaders, a picture of the future becomes—if not clear—perhaps a little sharper in focus. Here are ten trends expected to impact retail and LP in the next few years.

Retailers are often faced with protests by striking workers or picketing consumers that can lead to potentially damaging publicity. An analysis of security mistakes by retailers provides a number of useful ideas for both corporate and store-level employees for mitigating damaging fallout from protests.

Too many companies think brand-building belongs to the marketing department. But actually, it’s everyone’s business according to brand strategist Lindsay Pedersen. Retailers of all...

Examining asset protection activities and security threats with brand protection in mind will help LP stay aligned with what company leaders worry about most.