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Brand Protection

Listen Up: Internet Chatter Can Be Extremely Important

Mindless though most Internet chatter is, paying attention to what is being said online has become critical for retailers today—to protect brands, avert threats, respond to crisis, and improve store operations. Most recently—and dramatically—the imperative was underscored when multiple active shooter plots against retailers were averted after threatening online posts came to light.

The Intersection of Security and Brand Protection Is a Key Consideration for LP Organizations

Examining asset protection activities and security threats with brand protection in mind will help LP stay aligned with what company leaders worry about most.

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Get your FREE "Optimizing Your Employee Theft Policy" Guide

Promoting a culture of honesty requires implementing a strong employee theft policy and internal awareness program.

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Get your FREE "What is Loss Prevention?" Guide

Read this report to discover the history of retail security and get a glimpse at the rapidly evolving loss prevention profession.

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The safety of store associates, customers, and millions of dollars in potential litigation rely upon understanding these issues.

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Get your FREE "CCTV, Alarms, and Security Training" Guide

This report shows how CCTV/video and alarm systems can enhance the safety and security of retail locations.