Listen Up: Internet Chatter Can Be Extremely Important
Mindless though most Internet chatter is, paying attention to what is being said online has become critical for retailers today—to protect brands, avert threats, respond to crisis, and improve store operations. Most recently—and dramatically—the imperative was underscored when multiple active shooter plots against retailers were averted after threatening online posts came to light.
The Intersection of Security and Brand Protection Is a Key Consideration for LP Organizations
Examining asset protection activities and security threats with brand protection in mind will help LP stay aligned with what company leaders worry about most.