Retail Needs Brand-Affirming Protection Strategies Built on Data
At customer-facing businesses, nothing is more mission critical than promoting and protecting the brand, and LP plays a critical role.
Risks from Spoofed Domains Are Different but Still Problematic
Typosquatters, as some call them, use a brand’s good name to score clicks, steal information, or earn money.
Congress Finally Wants to Do Something about Counterfeiters Online
The INFORM Act would force companies operating third-party marketplaces online to verify the identity of “high-volume” sellers on their platforms.
2020 Review of Notorious Markets for Counterfeiting and Piracy Report
The report includes a section on the role of Internet platforms in facilitating importation of counterfeit and pirated goods into the US.
Finally, a Use for the Old Sears: COVID-19 Vaccine Center
The place where you used to get your family portrait, Levi’s jeans and spark plugs is now attractive to health officials for its vast...
Pulled over for Shoplifting, a Woman Fled Police and Dragged an Officer with Her
In Illinois, a shoplifting investigation turned erratic and deadly when a woman suspected of theft fled, taking an officer with her. Sunday afternoon, 33-year-old...
Listen Up: Internet Chatter Can Be Extremely Important
Mindless though most Internet chatter is, paying attention to what is being said online has become critical for retailers today—to protect brands, avert threats, respond to crisis, and improve store operations. Most recently—and dramatically—the imperative was underscored when multiple active shooter plots against retailers were averted after threatening online posts came to light.
The Intersection of Security and Brand Protection Is a Key Consideration for LP Organizations
Examining asset protection activities and security threats with brand protection in mind will help LP stay aligned with what company leaders worry about most.
