Home Authors Posts by Scott Pethuyne, LPC

Scott Pethuyne, LPC

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Scott Pethuyne, LPC is a member of the Industry Solutions team at Zebra Analytics. He comes from an accomplished background in asset protection with tenures at Justice, Ascena Retail Group, and Designer Brands (formerly DSW). He uses his intimate knowledge of AP strategies and the Zebra Prescriptive Analytics solution to show retailers how to combat fraud, drive efficiency, and strengthen revenue and margins with Zebra Prescriptive Analytics.

Eye in the Data: Focus on What Retail Fraudsters Buy, Not What They Steal

Retail fraudsters are always coming up with new ways to sneak unpaid merchandise out of stores, making it hard to proactively mitigate losses.

3 Data Behaviors That Give Away External Retail Fraud

Refund fraud is a major concern across all retailers. It is a favorite methodology of organized retail crime rings, whether via returning items they just plucked off the shelf, buying a premium item and returning a cheap knockoff for a full refund, or one of many other schemes.

Catching Transactional Non-Compliance with Data Analytics

Losses from transactional non-compliance may not have quite the same motivations or implications as fraud—but often times their financial impact can be greater.

Using Data to Stop Four Types of Discount Fraud

Discounting can be a perfectly legitimate practice, which makes it difficult to sort the valid transactions from the improper ones.
Zebra "banana scheme"

Three Simple Ways to Identify and Stop the “Banana Scheme” at Self-Checkout

The “banana scheme” is the self-checkout fraud where customers enter the PLU code for bananas while weighing pricier items. You can eliminate this fraud with data.
e-Comm Fraud IS Brick-and-Mortar Fraud

e-Comm Fraud IS Brick-and-Mortar Fraud

Here are three major points of risk caused by the integration of e-commerce and brick and mortar, plus how you mitigate the risk.
Zebra fraud alert

Using Prescriptive Analytics to Uncover e-Commerce Fraud

Every year, ORC rings globally steal hundreds of millions of dollars by exploiting the anonymity and secrecy associated with online transactions.
Loyalty card fraud

3 Critical Tips for Identifying and Resolving Loyalty Fraud

Retailers have become very generous with their loyalty perks—sometimes so generous that customers and employees may abuse the system.
Optimizing BORIS processes

Is There a Secret Disconnect in Your BORIS Process?

Retailers must evaluate and optimize the BORIS processes to ensure they remain both profitable and convenient for customers.
Do More With Less

Navigating “Do More with Less” Initiatives with Data Analytics

“Do more with less” orders end up having the same effect—your team must execute on an increased span of responsibility, and “No, thanks” isn’t an answer.
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