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Why It’s Critical to Use Retail Traffic Counters

Traffic and conversion analytics focus on what happens before the transaction is recorded in your POS or CRM system...if one is ever recorded at all. That's what makes traffic and conversion data especially useful. Together, they tell us about the sale we almost had.
retail traffic

How to Turn Retail Traffic Insights into Better Business Results

Do your physical stores have a system in place to collect accurate traffic data? Are you using that information and applying those insights to...

Brand Protection Requires a High Bar for LP’s Business Partners

Many characteristics comprise a retailer—products, price, customer service, store design, and more. Nothing, however, has a more profound impact on potential customers than how they feel about a retailer.

FLAORCA Board of Directors Meeting to Be Hosted by The Zellman Group

The Zellman Group will be hosting this year’s board of directors meeting of the Florida Organized Retail Crime Association (FLAORCA). This quarterly meeting will...

The Zellman Group Opens Orlando Office

The Zellman Group recently announced the opening of its new office in Orlando, FL. The Zellman Group’s Orlando office will become the center of...
Samantha Murphy

The Zellman Group Awards Scholarship to Walgreens AP Manager

The Zellman Group would like to thank everyone who participated in the LPC Scholarship Essay Contest. "We are thrilled with the number of submissions...

The Zellman Group Awards Scholarship to Rite Aid Team Member

The Zellman Group would like to thank everyone who participated in the LPC Scholarship Essay Contest. "We are thrilled with the number of submissions...
Ryan Torres

The Zellman Group Awards Scholarship to Five Below’s Regional AP Manager

The Zellman Group would like to thank everyone who participated in the LPC Scholarship Essay Contest. "We are thrilled with the number of submissions...

The Zellman Group Awards Scholarship to Bed Bath & Beyond’s Regional LP Director (Midwest-Detroit)

The Zellman Group would like to thank everyone who participated in the LPC Scholarship Essay Contest. "We are thrilled with the number of submissions...

The Zellman Group Awards Scholarship to Beall’s Market LP Manager

The Zellman Group would like to thank everyone who participated in the LPC Scholarship Essay Contest. "We are thrilled with the number of submissions...

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