LPM Magpie Awards: Rhett Asher, Excellence in Partnerships

The LPM “Magpie” Awards offer a means to celebrate industry accomplishments on an ongoing basis, recognizing the loss prevention professionals, teams, solution providers, law enforcement partners, and others that demonstrate a stellar contribution to the profession. Nominate your peers at Excellence[at]LPportal.com.

Rhett Asher, Vice President of Strategy, ThinkLP

“As most know, I love people. Since my early adulthood, learning, growing, teaching, helping people, and building relationships in the retail industry has been my life,” said Asher. “I like knowing what makes people tick and how to make the most out of every encounter. Whether personally or professionally, I always strive to find a way to provide value to each and every relationship and leave people with a good feeling.”

Asher began working in retail during high school and over the next several years worked for multiple retailers, taking on new opportunities, tougher challenges, and expanded responsibilities. This eventually led to roles with several retail trade associations and solution providers, working with retail executives in loss prevention, asset protection, crisis management, safety, supply chain and logistics, risk management, and cyber security. Yet while these roles continued to grow and expand, he remained grounded in basic principles.

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“While I feel my growth was based on a combination of determination and drive to make a difference, I believe that honesty, integrity, and a passion to always help others is crucial. Without that, and the generous support of the wonderful people in this industry, you really don’t have anything meaningful to build off of,” he said. “Those partnerships—our conversations and time together—fuel me every day.”

Asher continued, “As cliché as this may sound, I believe in working hard and treating people well. Always be willing to take criticism with the same positive attitude that you take when accepting congratulations. Learn from mistakes and share in the kudos. Do things because it’s right and help others along the way. Never be afraid to go out on a limb for someone, take a chance on someone, or help someone who’s down. And lastly, be yourself. People will respect you for that.”

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