LPM Magpie Awards: Guy Yehiav, Excellence in Partnerships

The LPM “Magpie” Awards offer a means to celebrate industry accomplishments on an ongoing basis, recognizing the loss prevention professionals, teams, solution providers, law enforcement partners, and others that demonstrate a stellar contribution to the profession. Nominate your peers at Excellence[at]LPportal.com.

Guy Yehiav, General Manager and Vice President, Zebra Technologies

“If there’s anything that working two decades in the industry has taught me, it’s that keeping solutions simple is critical to success,” said Yehiav. “Support services should always be best-in-class. I’ve always felt that offering a customer the ideal solution means providing them with one that can be used anytime, anywhere, and by anyone.”

Yehiav has over twenty-five years of experience working in the retail and supply chain industries and has held several leadership roles at companies such as Oracle and Demantra Inc. Previously, he was the CEO of Profitect before its acquisition by Zebra. He sits on several leadership councils, including RILA’s Supply Chain and Asset Protection Leaders Councils, and is also a frequent editorial contributor to several prominent publications. He is also an advocate for the LP community, having helped sponsor the Loss Prevention Foundation (LPF) and teaching LP-related classes at the University of Indianapolis.

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When it comes to working collaboratively with retail LP leadership to manage complex solutions, Yehiav believes that solution providers should help retailers not just to understand but also to act on the available information. “Collecting data is easy, but leveraging the data to make better-informed decisions going forward is what drives true value,” he said. “As a valued and respected partner, there is a responsibility to help determine what is happening, why it happened, how much it’s costing the business, what to do about it, and who should take action. When a retail LP executive reaches out, I always take the call as this is what builds relationships and leads to meaningful results.”

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