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Interview and Interrogation Training: Behavioral Norm

In this week’s International Association of Interviewers interview and interrogation training tip from the archives, provided by Wicklander-Zulawski, Brett Ward, CFI, divisional vice president of client relations and business development for WZ, asks, “How important is the development of the behavioral norm?”

How important is the development of a behavioral norm, especially when an investigator is getting ready to go in and do an interview prior to the WZ method?

Asking control questions, such as date of birth, Social Security number, and address, really does not comprise enticing communication, or communication that allows us to listen for those key verbal indicators and watch for key physical indicators.

- Digital Partner -


Start asking questions that entice visual memory, chronological questions. Force the subject to think back and retrieve dates. Ask auditory questions about conversations that took place in a morning meeting. Or maybe even ask emotional questions, such as how the subject feels about a current event. This would entice people to communicate more.

To learn more about interview and interrogation training and how you can further develop your professional skill sets, visit or

This post was originally published in 2017 and was updated November 12, 2018.

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