Interview and Interrogation Training: The SWOT Method

interview and interrogation training swot analysis

This week’s International Association of Interviewers interview and interrogation training tip from the archives, provided by Wicklander-Zulawski, has Wayne Hoover, CFI, discussing the SWOT analysis of the interview process.

SWOT stands for strengths, weaknesses, opportunities, and threats. Following this process provides the foundation for any good interviewing strategy.

We need to ask:

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  • What are our strengths? What information do we have that can best assist us during the interview?
  • What are our weaknesses? We need to double-check everything. Is our investigation thorough enough?
  • What opportunities do we have? Are there others involved? Who else is involved? How can we identify additional evidence during the interview to help with the case?
  • What threats are we going to encounter? What will their strategy be? How will I counter that strategy?

By completing this process, it gives us a clearer picture and a more complete strategy to be successful during the interview.

Every loss prevention investigator should continuously strive to enhance their investigative interviewing skills as part of an ongoing commitment to best-in-class interviewing performance. This includes holding ourselves to an elite standard of interview and interrogation training that is ethical, moral and legal while demanding excellence in the pursuit of the truth. The International Association of Interviewers (IAI) and Wicklander-Zulawski (WZ) provide interview and interrogation training programs and additional guidance to investigators when dealing with dishonest employees, employee theft, sexual harassment, policy violations, building rapport, pre-employment interviewing, lying, denials and obtaining a statement.

By focusing on the latest information and research from experts in the field as well as academia, legal and psychological resources, these video tips provide interview and interrogation training techniques that can enhance the skill sets of professionals with backgrounds in law enforcement, loss prevention, security, asset protection, human resources, auditors or anyone looking to obtain the truth.

To learn more about interview and interrogation training and how you can further develop your professional skill sets, visit or

This post was originally published in 2016 and was updated August 27, 2018.

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