Day 1: RILA Retail AP Conference 2015

The 2015 Retail Industry Asset Protection Conference is now in full swing in Orlando, launching the week with the morning’s general sessions with messages of team building, innovation, and integration as well as overcoming our greatest challenges through the power of planning, determination, fear, and failure. Following introductory statements with Lisa LaBruno, senior vice president of retail operations, (You can read more about Lisa in the current edition of LP Magazine), Cabela’s Executive Vice President and Chief Administrative Officer Charles Baldwin told us the story of how the company evolved from selling penny fishing flies into a $3.6 billion retailer that is now the top mail order, Internet, and outdoor retail brand in the world.

Offering insights into the role that asset protection has played in the overall success of the business, Baldwin shared how AP has been integrated into their business model. By aligning with the vision and strategic mission of the organization, asset protection has become an integral part of the overall business plan as Cabela’s marches towards the future.

This was followed by an entertaining and enlightening discussion with Jamie Clarke who shared his journey climbing Mount Everest; facing our fears, overcoming our failures, and reaching our goals. Clarke revealed how the lessons that he learned can apply to each of us, whether it applies to the business of adventure or the adventure of business.

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Breakout sessions for each of the session tracks were next on the day’s agenda, followed by lunch in the main ballroom.

The traffic in the Exposition Hall was moderate but steady on the first day of the show, but conversations appeared productive. Many seemed intent on speaking with specific solution providers, and will likely use Tuesday’s opportunities to investigate new products and solutions.

Following afternoon Breakout a General Session was hosted by Doug Stephens, who discussed the future of consumerism by shedding light on key shifts in economics, demographics, technology, and media that are completely transforming the consumer landscape, and the essence of how we buy. Who the consumer is, in addition to how, where, and even why they shop, is changing rapidly and forever. Stephens shared his thoughts on what smart brands are doing to re-imagine their businesses and capitalize on these historic changes. A casual networking session in the Exposition Hall then ended the day’s events.

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