In situations where a subject reverts to “I don’t remember,” it is generally a means of defending himself without having to admit to participation in a particular act.
With each topic that you introduce, there might be a little bit of resistance. What do we need to do to decrease resistance? Build more credibility, show understanding, and eventually lead to another assumptive question.
The participatory approach is specifically used when there’s circumstantial evidence or that there’s a possibility that your subject might have an excuse, an explanation, so some type of alibi that may or may not be true.
The Wicklander-Zulawski (WZ) method is a non-confrontational interview that allows the interviewer to build credibility through a brief introductory statement—and then show understanding through rationalizing.
At first, this may seem like an issue that involves only the retailer. However, the decision to ignore generally accepted cash and merchandise controls has far-reaching implications.
What's really important when it comes to fact-gathering interviews is an understanding of question formulation. It's necessary to understand when to ask an open-ended, expansion, closed-ended, enticement, assumptive, or even echo question.
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