Not Everyone Gets a Trophy: How to Manage the Millennials

Not Everyone Gets a Trophy Bruce Tulgan

The first edition of Not Everyone Gets a Trophy proved to be useful to managers who lead the young workforce. In the Revised & Updated edition of Not Everyone Gets a Trophy: How to Manage the Millennials (Wiley/Jossey-Bass, January 2016), Bruce Tulgan pushes his original concept further with new research and expanded best practices for training and retaining top young talent.

Based on more than 20 years of research, Tulgan’s message is simple: “The Millennial generation calls for strong leadership, not weak.”

The step-by-step approach covered in Not Everyone Gets a Trophy: How to Manage the Millennials  is grounded in more than a decade of data collecting and analysis, as you’ll see firsthand through actual conversations with Millennials and those who manage them. This revealing look into the expectations each generations brings to the workplace comes with reliable, concrete ways to get Millennials on board and integrated into your company’s culture.

This vastly misunderstood demographic of young workers is driven, innovative, and hungry for success in the real world, without sugarcoating – they just need the right type of leadership to show them how to attain the money, flexibility, training, interesting projects, and access to decision-makers they want. All-new case studies illustrate timely scenarios team leaders encountered in a variety of industries, including food and beverage, construction, computer programming, consulting, customer service, and many others. Even if you’ve read the first edition, this expanded edition gives you such eye-opening takeaways as:

  • All-new coverage discussing Millennials as two distinct generations – Generation Y and now Z
  • Evidence-based debunking of the most common myths about Millennials in the workplace
  • Handy action steps for tuning into Millennials’ unique mindsets and motivations
  • The four secrets to providing the “parental” tutoring support Millennials crave without assuming emotional responsibility

It’s no longer a choice. The type of effective leadership that wins the competitive edge today understands: Not Everyone Gets a Trophy.

Read more about managing Millennials in Tulgan’s recent article, “The Soft Skills Gap and Generation Z,” which appeared in the Jan-Feb 2016 issue of LP Magazine. For more on Tulgan’s 2002 book, Managing Anger in the Workplace (co-authored by Dr. Donald Gibson), check out “Workplace Violence and Managing Workplace Anger in the Retail Industry.”

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