The statistics are in, and the results boast resounding numbers. According to Eric Qualman, author of Socialnomics: How Social Media Transforms the Way We Live and Do Business, 96 percent of Generation Y has joined a social network. Although social media sites like Facebook, Twitter, and YouTube are commonly viewed
About the Author
Helen Levinson is the cofounder and former chief technical officer of Desert Rose Design. With over 20 years' experience in the digital marketing and automation arena, Levinson is a frequent speaker who has presented on this subject at the Food Marketing Institute Asset Protection conference. She is recognized as a digital marketing expert, specializing in social media strategies of how to mitigate risk and prevent damage to a brand's reputation online. Levinson can be reached on LinkedIn at www.linkedin.com/in/helenlevinson and Twitter @helenlevinson.