Tony D’Onofrio Appointed President of Sensormatic Solutions

Sensormatic Solutions today announced that retail technology veteran Tony D’Onofrio will be stepping into the role of president. D’Onofrio brings more than 30 years of experience to the role, over two decades of which he spent at Sensormatic Solutions in positions ranging from product manager to chief customer officer.

“I am honored to rejoin the Sensormatic Solutions team,” said D’Onofrio of his new role. “The industry has reached a critical inflection point, with innovation becoming the key to addressing retail’s challenges. I am thrilled by the possibilities that lay ahead for the industry, the Sensormatic Solutions brand, and our customers as we embark on this important journey.”

D’Onofrio’s career has included executive roles in both security and information technologies including NCR, Sensormatic, Midsouth (IBM Integrator), and more recently Prosegur Global Retail. In 2018, he launched his advisory group TD Insights where he is recognized as a global social media influencer in retail, security, and emerging technologies. He is listed as a top 100 2023 global retail and technology influencer, publishes regularly on multiple platforms (including LPM), has a long running weekly podcast with the Loss Prevention Research Council, recently launched a new retail technology webinar series on disruptive retail technologies, and presents regularly on futurist retail trends in global keynotes.

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This wide range of experience has given D’Onofrio the deep industry insight and technological know-how to lead Sensormatic Solutions as it pursues innovations and partnerships that will define retail’s next era.

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