Today Is the Inaugural “If You See Something, Say Something” National Awareness Day

Editor’s Note: September 25 marks the first national “If You See Something, Say Something” Awareness Day. Homeland security starts with hometown security, and it’s our shared responsibility to protect our everyday. By reporting suspicious activity to your management teams and local law enforcement when appropriate, you play a critical role in keeping  your stores and your community safe for everyone. Please see the below message from DHS regarding awareness day education.

The US Department of Homeland Security (DHS) has designated September 25 as national “If You See Something, Say Something®” Awareness Day to further increase the awareness of behavioral indicators of terrorism and the importance of the public reporting suspicious activity.

The Department decided to launch this Awareness Day initiative to elicit national attention to the “If You See Something, Say Something” Campaign and empower citizens, organizations and agencies to discuss the importance of reporting suspicious activity in their communities and places of employment.

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Click on the image below to view a short video on the “If You See Something, Say Something” campaign:

As many of you are valued partners of the campaign, we would appreciate your support in promoting Awareness Day and have created several resources that make it easy for you to get involved. We encourage you to play a role on September 25 and share this information with other entities in your respective jurisdiction who may also be interested in participating.

DHS appreciates your ongoing support of the Campaign and we welcome your ideas of how to ensure our first “If You See Something, Say Something®” Awareness Day is a great success.

For more information, download the “If You See Something Say Something” Toolkit.


The Office of Intergovernmental Affairs

U.S. Department of Homeland Security


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