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ThinkLP Welcomes Johnny Custer to the Team

ThinkLP is thrilled to announce that Johnny Custer, an expert in loss prevention, profit optimization, and prescriptive analytics, has joined their team as senior director, retail risk solutions.

Johnny Custer, CFI

Custer’s career spans leadership roles in traditional retail and consultancy positions for retail executive teams. His expertise in retail loss prevention and risk solutions was honed through significant roles at prominent retailers, including CVS, Super Kmart, Walmart, and Value City Department stores. These experiences have equipped him with a deep understanding of the retail landscape and an ability to develop advanced solution strategies.

“I’ve always recognized ThinkLP as a premier brand in our industry with legendary, second-to-none customer service,” says Custer. Now he’s excited to be a part of it, adding, “I am honored to join them as they move toward becoming the most dynamic loss and safety intelligence platform available in 2024.”

LP Solutions

As a thought leader, Custer’s insights and perspectives have been published widely across both mainstream and industry-specific media outlets. He has contributed to Loss Prevention Magazine, Security Director News, CFI Insider, Adweek, and more, and has made appearances on CNN, Fox News, The New York Daily News, and NBC’s “The Today Show.”

“Johnny’s experience in linking ORC data and expertise in total retail loss will be incredibly valuable as we deepen our functionality to support the continually expanding, not to mention challenging, roles of LP, AP, safety, and risk leaders,” says Tony Sheppard, VP of retail risk solutions.

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