ThinkLP Appoints Industry Veteran Rhett Asher as Vice President, Strategy

Rhett Asher

ThinkLP has hired Rhett Asher as their new vice president, strategy. Asher, former EVP, retail solutions, of Fortalice Solutions, brings more than thirty years of retail operations, sales, business development and trade association experience.

Asher has previously served as vice president of asset protection for the Food Marketing Institute, National Retail Federation and Retail Industry Leaders Association. Co-founder of the nonprofit Loss Prevention Foundation, Asher knows retail and its many challenges.

“My passion is retail and the protection of its people, products and reputation,” said Asher. “I am excited about joining the ThinkLP team and helping to support their vision to deliver the most innovative management software solution to the retail asset protection industry.”

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“In partnership with our client-partners, ThinkLP has created an awesome loss prevention software platform that is being rapidly and widely adopted throughout the industry,” said ThinkLP Founder and President Doug Treleaven. “Rhett is the addition our ThinkLP team needed to keep pace with our organization’s growth. I am excited for the future as we continue helping loss prevention leaders manage their departments and contribute real results for their organizations.”

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