The Majority of Back-to-School Shopping Will Take Place In-Store; Are Retailers Ready?

The back-to-school (BTS) shopping season is well underway, with total retail sales projected to reach a whopping $27.8 billion. However, despite claims that is destroying retail, more than half of U.S. consumers are planning to shop for supplies in-store instead of online this year. So, what does this mean for brick-and-mortar retailers?

The BTS shopping rush isn’t just about managing an influx of customers. This shopping season will be a major indicator of whether retail stores can compete with online shopping going forward. A good consumer experience could mean repeat business beyond the BTS shopping rush. But a poor one? That will get consumers running right back to Amazon. The question is, how can retailers take advantage of… TotalRetail

Stay Updated

Get critical information for loss prevention professionals, security and retail management delivered right to your inbox.