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The Majority of Back-to-School Shopping Will Take Place In-Store; Are Retailers Ready?

The back-to-school (BTS) shopping season is well underway, with total retail sales projected to reach a whopping $27.8 billion. However, despite claims that is destroying retail, more than half of U.S. consumers are planning to shop for supplies in-store instead of online this year. So, what does this mean for brick-and-mortar retailers?

The BTS shopping rush isn’t just about managing an influx of customers. This shopping season will be a major indicator of whether retail stores can compete with online shopping going forward. A good consumer experience could mean repeat business beyond the BTS shopping rush. But a poor one? That will get consumers running right back to Amazon. The question is, how can retailers take advantage of… TotalRetail

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