The IoT of Retail: Using RFID to Bring Down ORC

The digitization of retail is well underway, and RFID has played a key role in optimizing inventory, enabling omnichannel processes, and improving the customer experience. However, a lesser-known use case focused on shrink visibility has quickly gained momentum as retailers confront rising theft and brand insecurity.

Joe Coll
Joe Coll

In this webinar with Sensormatic Solutions Director of Sales, IoT, and Smart Sensors Ned McCauley, Macy’s Vice President of Asset Protection and Strategy Joe Coll explains how the retail giant used a sensor-fusion approach to combat organized retail crime (ORC) and protect its personnel, customers, products, profits, and brand.

Watch it here. 

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