The Full List of Predicted Busiest Shopping Days in the US

The country’s malls and stores will be less crowded this holiday season. In-store traffic for the six weeks of the holiday season is expected to be down 22% to 25% year-over-year, according to ShopperTrak’s annual holiday forecast. The report also predicts that the 10 busiest days (listed below) of the holiday season, will account for 34.2% of all holiday traffic as compared to 46.5% in 2019.

As a result, the typical holiday traffic peaks will flatten, with more days sharing importance throughout the season.

“Since the beginning of the pandemic, we’ve noticed a shift toward weekday shopping as consumers take advantage of the new remote work reality while also consciously avoiding the historically-large weekend crowds,” said Bjoern Petersen, president at Sensormatic Solutions. “We expect this trend to continue into the holiday season.”

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Petersen added that the outlook for this year’s holiday season remains positive, considering traffic was down as low as 82% in April and has since improved to 25.7% for week ending September 19.”

“Now is the time for retailers to strengthen their buy online pickup in-store and curbside pickup services, which are expected to grow in popularity this year,” he said. “It’s also crucial to provide a safe in-store environment where shoppers feel comfortable through offerings such as contactless checkout and real-time occupancy monitoring to adhere with social distancing guidelines.”

The full list of predicted busiest in-store shopping days in the US is as follows:

  1. Friday, November 27 – Black Friday
  2. Saturday, December 19 – Super Saturday
  3. Saturday, December 26 – Day after Christmas, aka “Boxing Day,” in some global regions
  4. Wednesday, December 23 – Wednesday before Christmas
  5. Saturday, December 12 – Second Saturday in December
  6. Monday, December 21 – Monday before Christmas
  7. Saturday, November 28 – Saturday after Thanksgiving
  8. Tuesday, December 22 – Tuesday before Christmas
  9. Saturday, December 5 – First Saturday in December
  10. Sunday, December 20 – Sunday before Christmas… Chain Store Age

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