Tag: Nike

Lawsuits have been filed by Nike against a social media influencer who allegedly sells and promotes counterfeit Nike apparel. Learn more in this article.

Los Angeles police recovered a stash of stolen shoes in a warehouse on June 21. The total amount of stolen merchandise ranges between $3 and $7 million. Read more here.

Brands will matter more in the world the virus leaves behind, and those that work now to build trust with an essential, authentic purpose will be survivors.

This article summarizes the COVID-19 China’s “new retail” strategies, generational commerce transformation trends, and the latest global and regional retail sales forecasts post the pandemic, as well as uses Nike's response as an example of the positive actions taken by retailers during the health crisis.

“It’s quickly becoming the most precise tool in our arsenal to meet an individual consumer specific need at the exact right moment...I think this will help us create the capability to grow profitably across the breadth of the portfolio and ultimately, again it’s putting ourselves in position to serve consumers in a way that gets them the product that they need when they want it and where they want it.” - Mark Parker, Nike CEO