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The same trusted employees who work overtime during this global pandemic to serve retail customers are becoming “social bandits” like Robin Hood.
Brands will matter more in the world the virus leaves behind, and those that work now to build trust with an essential, authentic purpose will be survivors.
As the old cliché goes, there’s not a finish line, and for me it’s really about constantly trying to build on the success you’ve had and learning from the mistakes you’ve made. Believe me, you will make mistakes, but recognize you won’t make any if you don’t try.