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The number of expected shoppers is up significantly from the last time Super Saturday fell on Dec. 23, when 126 million consumers were expected to shop on that day in 2017.
A record 200.4 million consumers shopped over the five-day holiday weekend from Thanksgiving Day through Cyber Monday, surpassing last year’s record of 196.7 million.
Every retail holiday season since the pandemic has been unique, and that will be the case again this year, according to National Retail Federation Chief Economist Jack Kleinhenz.
The NRF is forecasting that holiday spending will reach record levels during November and December, growing between 3 and 4 percent over 2022.
This Bazaarvoice report explores where, what, when, and how shoppers are purchasing this holiday season, especially during Black Friday and Cyber Monday weekend.
Even though it's only very early fall, it is beginning to look a lot like Christmas in many stores. Santa must be anticipating a mad rush on limited supplies as multiple major retail chains already have their trees and trimmings out for sale.