Study: Majority of Americans Think Stores Should Reopen by End of May

A new survey has some hopeful findings for retailers with shuttered stores even as it shows an increased level of consumer concern about COVID-19. Amid signals that coronavirus infections may be plateauing in hot spots like New York, a new study by digital product testing and decision-making platform.

First Insight found that 60% of US consumers feel that stores should reopen by the end of May 2020. Fielded on April 3, the study found increasing optimism among consumers living in several hotspots outside of New York, millennials and men, who were most likely to believe stores should be open weeks earlier — at the end of April or early May.

At the same time, however, concerns about the impact of COVID-19 continue to grow, with 87% of consumers surveyed now saying they are worried about the pandemic versus 71% in the last survey in mid-March. Key findings from the First Insight study include…  Chain Store Age

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