PUMA North America Partners with Nedap for RFID Rollout

PUMA North America is rolling out Nedap’s iD Cloud inventory visibility platform. Following the success of Nedap’s three-store pre-rollout, 135 PUMA stores in North America are now being equipped with Nedap’s iD Cloud for fast and regular stock counts, efficient replenishment, smart refill suggestions, and data-driven loss prevention. And with better stock visibility, PUMA can offer services such as Ship-From-Store and Click & Collect (BOPIS) more efficiently.

“The partnership with Nedap will ensure PUMA North America is able to further accelerate the flexibility and the service portfolio of its omnichannel business,” said Russ Kahn, senior vice president of North America retail at PUMA. “RFID technology is already creating a seamless brand experience for PUMA across all consumer touchpoints, with stock visibility a key enabler for product availability as well as circular services, which has allowed PUMA to achieve 2 percent uplift in replenishment and 2 percent uplift in sales.”

PUMA North America selected Nedap iD Cloud due to its ease of adoption for PUMA stores and iD Cloud’s platform capabilities. The next step, according to the company, is to implement Nedap’s loss prevention technology.

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“PUMA aims to be the fastest sports brand in the world, and we are excited to be a part of their journey as PUMA’s North American RFID partner,” said Wouter Ubbels, vice president of sales, North America at Nedap. “Our partnership with PUMA has been collaborative and we were able to generate exceptional value with minimal complexity, which they were not achieving prior to introducing iD Cloud. Our future-proof solution was fast to be adopted in stores and has quickly become a vital part of everyday operations.”

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