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Protection 1 to Feature Advanced Network Security and Location Analytics at 2017 NRF PROTECT Conference

Protection 1, a division of ADT, will feature advanced managed and monitored network security and location analytics capabilities such as foot traffic, heat mapping, dwell time and new vs. repeat customer visit using Cisco® Meraki™ Access Points (AP) at NRF PROTECT.

To streamline deployment and help enhance network security, Protection 1 offers fully managed services from its Network Operations Center (NOC). Its engineers are Cisco and Meraki certified and can help design, implement, commission, manage and monitor a retailer’s networks. Protection 1 Network Managed Services can help ensure your networks will operate as expected, are continually monitored, software is updated and bandwidth is managed. They have been shown to help reduce costs associated with travel expenses related to on-site visits, improve business processes and help mitigate network security risks.

Cisco Meraki Access Points provide powerful and intuitive multi-site management of networks via the cloud and eliminate the cost and complexity of traditional on-site wireless controllers. They also provide an end-to-end solution that unifies WAN, LAN, wireless LAN and mobile device management through one common user interface. Meraki APs offer a secure WiFi with guest access, are PCI-compliant with associated reporting, and offer multi-site cloud management with centralized control across all store networks from a web-based dashboard.

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Whether used to deploy single or multi-site networks or as stand-alone appliances, Meraki APs also provide integrated Bluetooth beacons, streamlined guest access and rich location analytics for unmatched opportunity for customer engagement.

Cisco Meraki Location Analytics display real-time location statistics to help improve customer engagement and are built into Cisco Meraki APs with no addition cost or complexity. Data collected by APs is synced with the Cisco Meraki cloud and automatically reported in a dashboard, providing visitor traffic trends, dwell time and new vs. repeat visitor loyalty. The devices can even offer insight on the number of customers who actual visit the store vs. just simply passing by based on dwell time algorithms. The reports can be customized to compare sites, effectiveness of campaigns or analyze trends by day, week or even over a month. The data is collected when the APs detect a unique WiFi Mac address, whether the customer is connected to the guest WiFi or not.

“Retailers deploying Meraki Access Points have the ability to improve network security with the added benefits that can be derived from the Location Analytics, at no additional costs,” said Morgan Harris, senior director of enterprise solutions for Protection 1/ADT. “The value of the solution extends beyond security and may help improve marketing programs and customer engagement.”

Visit Protection 1’s Booth #1013 at NRF PROTECT June 27-28, 2017, at the Gaylord National Harbor Resort and Convention Center in Washington, DC, to learn more about how Protection 1 can help provide a secure network environment and advanced analytics as well.

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