The world’s first EAS system with an integrated ad platform that can pay for itself through advertising revenue has been announced by Prosegur Security. The EVO system features monitors that play retailer-approved ads at store entrances, managed remotely by Prosegur and its technology partner Ineo.
“Silicon Valley and even major online retailers have created major revenue generation platforms through advertising. EAS is strategically placed in one of the most important locations inside the physical store where consumers can be influenced to buy more,” said Tony D’Onofrio, CEO of Prosegur’s global retail business unit. “It is time for EAS to evolve into a powerful AI cloud-supported advertising platform with increased security and operational features. The EVO system’s large monitors can play a welcome message, information on mask-wearing and social distancing, store’s current specials and more. Best of all, brands are willing to pay to have their ads appear on the screens too, offsetting or completely paying for the cost of the system itself.”
The EVO system is built on a patented EAS media integration platform developed by Prosegur’s partner INEO, which allows for automated and remote management of ads across the entire store chain. Ads can be targeted regionally, or even made unique for one specific location.
“We are excited to partner with Prosegur on the launch of the EVO system,” said Kyle Hall, CEO of Ineo. “EVO comes packed with the best-in-class loss prevention features, including a built-in camera that captures a 15-second video of any alarm event, and can send notifications by email or text. Most importantly, EVO comes with built-in store analytics supported by AI, which can provide store traffic count as well as certain demographics info, such as gender, age, and even customer satisfaction rating. All the data is easily accessible to the retailer through a cloud-based dashboard, which can be customized.”
More information about Prosegur’s new EVO system can be obtained at the company’s website where retailers can also register their interest to join the free system rollout program.