ORCAs and Treuth Partner for Success

Organized retail crime associations in Minnesota, Georgia, New England and the Carolinas announce the launch their new data platform.

Organized retail crime is an ongoing challenge for retailers and law enforcement, however partnerships between law enforcement and the retail industry, through Organized Retail Crime Alliances (ORCAs), are making important strides. This spring and summer, several ORCAs will launch a new service to further fight organized retail crime by collaborating with Treuth, a mobile and desktop crime solving application.

The ORCAs’ partnership with Treuth is a transformative opportunity that will centralize efforts among retail loss prevention professionals and law enforcement to combat major organized criminal activity. Treuth’s Smart Network creates regional and statewide workspaces within Treuth with the ability to combine intelligence across ORCAs, leading to faster and smarter ways to detect and solve crimes. This not only protects retailers’ bottom lines, but also protects their customers by taking criminals off the streets. The retail loss prevention industry, through its deployment of Treuth, will transform the way crimes are detected for retailers and other industries because it combines real time data with the latest communication tools available to them.

Treuth was a participant in the ORCA Technology Innovation Summit held in September of 2020 as part of the ORCAs in Action initiative, bringing together ORCA leadership teams to meet in a closed session to discuss data management, data sharing, and data analytics needs. Every ORCA is working hard to make the best and most informed decisions regarding the needs of their members and the community as a whole, and having the best possible technology solutions is an important aspect of this mission.

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The ORCAs launching Treuth over the next few months represent Minnesota, Georgia, the New England area and the Carolinas. These ORCAs are primarily driven by retail associations in those states who have seen the need for creating these organizations to focus specifically on organized retail crime and loss prevention.

“I’ve found great value of being part of this network of retailers and law enforcement in the Carolinas and look forward to continued collaboration with Treuth as our new platform,” said Rodney Suggs, president of the Carolinas Organized Retail Crime Alliance (CORCA).

“As an organization it is vital that we engage our members and drive collaboration. So, we needed to find a platform that not only met that requirement but also grew with our organization,” said Cody Johnson, co-president of the Minnesota Organized Retail Crime Association (MNORCA). Taylor Wiechert, co-president, also added, “Treuth checks all those boxes. We feel that Treuth will have a significant impact in combating organized retail crime but also help us partner with other ORCAs in a way we haven’t been able to in the past.”

The New England Organized Retail Crime Alliance (NEORCA) is also excited to fully launch the new information sharing platform powered by Treuth. Through the partnership with Treuth, NEORCA will provide an easy-to-use web based and smartphone app to post BOLO alerts, instantly bridging communication with registered members,” says Ken Spurling, president of NEORCA. NEORCA recently had a webinar presentation on the Treuth platform on Friday, April 23rd.

“Treuth’s mobile based intel sharing solution is an invaluable tool for all of our partners in the fight against organized retail crime. I have no doubt that the quality and simplicity of the app will lend to increased collaboration among Georgia’s retailers and law enforcement community, said Chad McManus, chair of the Georgia Retailers Organized Crime Alliance (GROC). “Treuth’s secure solution makes it quick and easy to report actionable intel, map trends, solve crimes, and ultimately stop crimes before they happen. We are always excited about technology that will broaden our reach and help us do our jobs, and this partnership will do just that while directly driving GROC’s mission.”

The confidence the ORCAs have in Treuth’s team comes from the tremendous success through their nonprofit organization called the Federation for Internet Alerts. This program started locally with AMBER Alert through the National Center for Missing and Exploited Children, eventually expanding globally across 14 countries to distribute 6 billion missing child alerts in over a dozen languages. This alerting platform drove 2.6 million visitors to the International Centre for Missing and Exploited Children’s global missing children’s website, resulting in the recovery of over 1,500 children since 2019.

“The combination of centralized membership regionally through the support of ORCAs and retailers, Treuth is quickly becoming the place where experts can securely create, share, and activate timely evidence that brings organized efforts to disrupt commerce to justice,” says Jason Bier, CEO at Treuth. “Built on a global platform, the work being done across the United States will set the stage for global solutions to combat retail and other crimes across the world, saving lives and protecting property at scale.”

About the Carolina Organized Retail Crime Alliance
The Carolina Organized Retail Crime Alliance (CORCA) is a partnership between law enforcement and retail loss prevention officers to combat organized retail crime in the Carolinas. It is a division of the Retail Consumer Alliance Foundation, within the North and South Carolina State Retail Associations and is supported by the retail associations along with the Carolinas Food Industry Council. CORCA was created to bridge communication between retailers and law enforcement – helping identify offenders and resolve organized retail crime cases in the Carolinas. CORCA will launch their Treuth platform in mid-May. For more information, visit corca.org.

About the Georgia Retailers Organized Crime Alliance
The Georgia Retailers Organized Crime Alliance (GROC) is a statewide crime-fighting partnership. The GROC Alliance allows retailers, corporate security investigators and law enforcement agencies to communicate about criminal activity impacting business on a real-time basis, while preventing other partners from being victimized. Through our collaborative partnership, law enforcement and the business community are able to identify offenders and resolve cases, all while developing new partnerships and innovative ways to combat organized retail crime. GROC launched their Treuth platform at the end of April. For more information, visit georgiaroc.org.

About the Minnesota Organized Retail Crime Association
The Minnesota Organized Retail Crime Association (MNORCA) is a statewide crime-fighting partnership and is open to all members. This alliance allows retailers, financial sector, prosecutors and law enforcement to communicate about criminal activity impacting businesses on a real-time basis while preventing other partners from being victimized. MCORCA will launch their Treuth platform in late Spring. For more information, visit mnorca.org.

About the New England Organized Retail Crime Alliance
The New England Organized Retail Crime Alliance and Retailers Association of Massachusetts have successfully launched a new information sharing platform powered by Treuth. Established in 2013, NEORCA continues combating Organized Retail Crime through the communication and collaboration between retailers and law enforcement. NEORCA provides an easy-to-use web based and smartphone app to post BOLO alerts, instantly bridging communication with registered members. There’s no charge to join NEORCA. To register for NEORCA, please visit us at retailersma.org/neorca.

About Treuth
Treuth is a mobile and desktop crime solving application that provides the loss prevention, asset protection, financial fraud industries, and their law enforcement partners with secure, real-time communications for data and intelligence sharing. Treuth has the first modern, cloud-based solution that is purpose-built to leverage machine learning to generate leads and resolve incidents within organizations or through instant collaboration with the public and private sectors. For more information, visit treuth.com.

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