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NRF Foundation Announces Top 5 Finalists for Next Generation Scholarship

The NRF Foundation has announced the five undergraduate finalists for the NRF Foundation Next Generation Scholarship presented by SAS, the organization’s scholarship competition. First created in 2014, the scholarship is for students of various and diverse academic backgrounds who have demonstrated leadership skills, previous retail experience, and a passion for making an impact in the retail industry.

“The NRF Foundation is honored to recognize the top five finalists of the Next Generation Scholarship,” NRF Foundation Executive Director Adam Lukoskie said. “These young individuals have shown true passion, tenacity and creative vision throughout the competition, and we are eager to celebrate their success in January at the NRF Foundation Honors.”

The 2024 NRF Foundation Next Generation Scholarship finalists are:

- Digital Partner -
  • Kev Addison (Indiana University)
  • Cali Burns (University of Missouri)
  • Fatmata Camara (LIM College)
  • Rosinella D’Ostilio (University of Florida)
  • Michelle Lee (University of Notre Dame)

The top recipient will receive a $25,000 tuition scholarship; the other four finalists will each receive a $10,000 tuition scholarship. The top recipient will be announced on stage at the NRF Foundation Honors on January 14 in New York City.

The competition included a summer case study created in collaboration with Macy’s and two interviews with assigned retailers. The finalists were chosen from 10 semifinalists who participated in video interviews with NRF staff. The final round of the competition will include interviews with the NRF Foundation Board of Directors to determine the top recipient.

The 2024 NRF Foundation Honors will take place on January 14 at the Marriott Marquis Times Square and will be co-hosted by President and CEO-Elect of Macy’s and NRF Foundation Board Chairman Tony Spring and Walmart US President and CEO and NRF Board Chairman John Furner.

Since 2014, more than $900,000 in funds have been awarded through the NRF Foundation Next Generation Scholarship. Visit for more information about NRF Foundation scholarships.

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