More Shoppers on Super Saturday Than in 2020, But Still Less Than in 2019

Sensormatic Solutions released its in-store shopper traffic data for US brick-and-mortar retail stores and shopping centers on Super Saturday, Dec. 18—the last Saturday before Christmas.

Compared to 2019, the last pre-pandemic year, shopper traffic on Saturday was down 26.3 percent in 2021. Compared to 2020, Super Saturday shopper traffic increased by 19.4 percent.

“For the last five years, Super Saturday is the second busiest shopping day in the US, falling only behind Black Friday,” said Peter McCall, senior manager of retail consulting, Sensormatic Solutions. “There were only three Saturdays in December leading up to Christmas Day this year. As we expected, Super Saturday remains a big part of consumers’ holiday shopping plans to grab last-minute items with supply chain issues delaying the arrival of online orders in time for holiday celebrations.”

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These insights are informed by retail traffic data analytics within the company’s intelligent operating platform, Sensormatic IQ.