For over 15 years, LP Magazine has been the central and premiere resource for news and education for the loss prevention/asset protection retail industry. In the last 6 months, LP Magazine has grown its digital platform exponentially beginning with the launch of its new digital platform which includes more original content and daily news, reports that feature news and content valuable to the industry, an industry directory for easy access in loss prevention solution providers and much more.
As a result, LP Magazine has seen tremendous growth, including:
- 112% increase in pageviews on the website with over 280,000 page views since new site launch.
- Increased engagement with 97% reader retention rate**
- Over 10,000 social media followers across LinkedIn, Twitter and Facebook, with the top ten posts receiving over 2,300 shares
- Over 250,000 emails opened – including content such as news, reports, events and magazine issue highlights and spotlight articles
“It’s an exciting time at LP Magazine, as we’ve been laser focused on not only creating great, quality content that is of value to our reader – but doing it through various outlets in a smarter, more quality-driven way. We are a true multi-platform media brand, and that momentum is even more exciting in our 15th year in publication…that we just keep getting better,” said Jim Lee, CEO and executive editor.
Managing Editor/Partner Jack Trlica echoed this momentum, particularly heading into the planning and preparation for the annual Editorial and Vendor Advisory Board meeting held in September.
“We’ve never been a boastful brand – instead focused on doing the best job we can in providing loss prevention news and education for the industry. But as we plan for this year’s annual meeting, it feels extra special to go in with great growth and momentum, and to work with our vendor and editorial board members and celebrate 15 years with an eye towards the next 15.” said Trlica.
LP Magazine holds its annual meeting in September with its Editorial Board members – consisting of over 25 loss prevention retail executives – and key solution providers whom sit on the Vendor Advisory Board. There, this group discusses what’s next for the industry as a whole and how the media brand through its content, resources and communications expertise can fuel the industry forward.
This year’s annual meeting will be held in Sanibel, Florida. For more information on how you can become involved with the Editorial Board or Vendor Advisory Board, contact lpmag (at) lpportal (dot) com.
*Year/Year Comparison as Reported and Verified by Google Analytics
**Verified by WhatCounts (email distribution platform)
***Data Verified by WhatCounts Analytics platform, 11/18-5/25 Aggregate Opens