LPM Magpie Awards: Kevin O’Brien, Excellence in Partnerships

The LPM “Magpie” Awards offer a means to celebrate industry accomplishments recognizing the loss prevention professionals, teams, solution providers, and law enforcement partners that demonstrate a stellar contribution to the profession. Please join LPM in celebrating the accomplishments of our latest honorees.

Kevin O’Brien, Vice President of Business Development, The Integritus Group

Kevin O’Brien

“When building business partnerships, it’s the quality of the relationships that matter most,” said O’Brien. “And with more than twenty years as a solution provider, I’ve learned that quality relationships are built by doing what’s right for the customer— not what’s right for me or the company I work for. Decision makers want their partners to be counselors, not just salespeople. It’s extremely important to be a great listener, but it’s even more important to be honest. As a solution provider it is important to find the right solution, even if it’s not yours. The foundations of the best partnerships are built on trust. The client will have more respect for you if you’re honest and genuine.”

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O’Brien began his career as a sales associate, quickly moving into a loss prevention role while in college studying criminal justice. He continued to take on positions with increasing responsibility with Marshall’s, Ames, and Bradlees where he was promoted to corporate director of loss prevention and store audit before taking on the role of divisional director of loss prevention with Home Depot. He then moved to the vendor side as director of retail services for LP Innovations and DTiQ before becoming vice president of business development with The Integritus Group in 2021.

“For me, the role of solution provider was an easy transition as I would be developing and executing loss prevention programs for retail companies,” he said. “I’ve always believed you should never forget where you came from, but nothing in life is handed to you just because of your past accomplishments. You need to work hard every day to get what you want. Still, you can’t do it all on your own. Whatever success I’ve had is because of the partnerships I’ve had made along the way.”

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