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WCR executive search and career placement expands with online job posting, recruitment, and application.

As the industry’s leading online resource for loss prevention and asset protection jobs in the retail industry, has been critical to both employers and career seekers alike for more than 23 years. The acquisition of by West Coast Recruiting (WCR) complements an established and award-winning executive search firm with proven expertise and experience in the retail loss prevention industry, while providing a tremendous value-add to existing WCR clients.

Jim Leef
Jim Lee

“We saw this as the perfect fit for the future of” says Jim Lee, CEO of, Inc. “Tracy Nini and the team as West Coast Recruiting have been serving the retail loss prevention industry for decades, helping to develop and grow our profession with a focus on recruiting the best talent to support her clients’ needs, while matching skillsets and quality to ensure mutual success for those she helps to place in these roles. This is her business. It’s what she does, and she has an excellent reputation.”

Tracy Nini

Tracy Nini, CEO of West Coast Recruiting adds, “I could not be more pleased or more excited about this opportunity, not only to share in the legacy of this cornerstone staple of the retail LP community, but to drive its future. This allows us to further expand the capabilities and the reach of LPjobs, while continuing to grow WCR with added services and resources to support a profession that I, and my team, care so much about.” Nini continues, “This only adds to the ecosystem of candidates entering the industry, growing their experiences and education while advancing their careers to more senior and executive positions. West Coast has the experience and has added the resources to support them every step of the way.”

- Digital Partner -

While the acquisition took place in January 2023, the new website launched on February 1st, with Nini noting that she has already added several new customers to the platform, concurrently focusing on expanding job categories to add value to all WCR clients.

About West Coast Recruiting

Founded in 1989, WCR specializes in executive search and recruiting services for the Loss Prevention, Asset Protection, Profit Enhancement, and Security industries for Retailers, Manufacturing, Technology, Consumer Goods, and Food Service companies across the U.S. Expanding expertise in these areas has allowed WCR to be the go-to source for companies and candidates alike, aligning the right candidate for the opportunity and the right opportunity for the candidate. Our database consists of thousands of professionals not only in Loss Prevention, Asset Protection, and Security, but also in Fraud, Cyber Security, Analysts, Investigators, Distribution, Logistics, Supply Chain, E-Commerce and Environmental Health and Safety.

WCR is proud of the strong industry relationships they have fostered throughout 34 years of service and honored to have been chosen as the 2022 recipient of the Solution Provider – Partner of the Year Award, recognizing their commitment to excellence in all aspects of the business. For more information about West Coast Recruiting, visit or email at

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