During the third annual Retail Shrink Seminar in Chile last week, organized by ALTO and Santiago’s Chamber of Commerce (CCS), Jorge Nazer, President and founder of ALTO, a multi-national company specializing in the prevention of property losses, announced the arrival of Karl Langhorst to ALTO US, where he will oversee the business positioning in the US market as Executive Vice President. In addition to his US duties, Nazer announced Langhorst will also serve as Vice President of Innovation for ALTO Group which currently provides loss prevention services for a broad range of retail environments throughout Latin America and Spain.
Langhorst is recognized for his over 30 years of experience in the retail industry and for being the driving force for leading one of the United States most successful loss prevention and security programs. His comprehensive knowledge of operational trends to fight shrink has been applied in innovative practices inside one of the world’s largest retailer, The Kroger Company. Now, he seeks to include those strategies in the development of the new added value services provided by ALTO in the United States, which consists of applying the company’s innovative strategy of utilizing proprietary analytical technology, targeted marketing, and intelligent prosecution to reduce losses throughout retail stores and their supply chain. Also, Langhorst will be leading the export of new technologies with ALTO’s vendor partners from the US to the other countries where the multinational company has presence.
Nazer noted in his announcement that with Langhorst in this new role, ALTO is now well-positioned to take their proven proactive loss prevention strategies and expand them into the US market to meet the needs of retailers who are struggling with rising crime and shrink trends. Also, Langhorst will be leading the selection of vendor partners to export new loss prevention technologies from the US to the other countries where the multinational company has presence.
ALTO is a comprehensive loss prevention collaboration program that combines technology, marketing, and intelligent prosecution, bridging the gap between retail and law enforcement to create safer environments for customers and associates as well as enhanced business profitability. To find out more visit www.alto.us