First Forensic Science-based LP System Installed at New York Watch Boutique

DNA spray system aims to deter robbery and aid investigation of high-value merchandise theft

The first forensic science-based loss prevention system in New York state was installed at luxury Swiss watch manufacturer, Richard Mille. It is the fourth system to be deployed in the United States. The technology, the Intruder Spray System from SelectaDNA, utilizes forensic science to reduce burglary, robbery, and high-value theft by a documented range of 40 to 86 percent.

The cutting-edge technology was installed at the world-renowned watch brand’s architecturally stunning flagship boutique located on “Billionaire’s Row” on 57th Street in Manhattan.

The system uses the power of forensic marking science to considerably deter crime and, if a crime is committed, enhances law enforcement ability to irrefutably identify criminals, then apprehend and prosecute them. The technology has been used for more than ten years in 46 countries on five continents.

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The forensic technology is synthetically manufactured in an accredited ISO 17025 laboratory. It is scientifically structured, and functions, the same as organic DNA but is more durable. Each unit of the forensic solution contains a universally unique code (sequence), which is never replicated; thus, providing an exclusive identifying marker for each client. Each unique forensic code provides an uncontestable link between a criminal, or stolen item, to a specific crime scene and the rightful owners.

Comprised of a control box, spray head, and PIR, the system is easily integrated with other security systems such as burglary, access control, intrusion, video, and many others. The system can also be installed as a standalone crime-fighting solution. There are various modalities of system activation, including but not limited to panic buttons, money clips, remote video monitoring via Milestone Systems, RFID, and facial recognition technology. View a video of the application here.

When the system is activated, the invisible, non-toxic and water-based forensic solution remains on marked criminals’ skin for four to six weeks and clothing for two to three months. The solution is only visible via a special frequency UV light, leaving criminals exposed to identification and apprehension well after leaving the crime scene.

“We’re pleased to provide Richard Mille with a proven crime-fighting technology to further enhance its already impressive security measures,” said Henrik Olsen, CEO of CSI Protect, the exclusive provider of SelectaDNA technology in the US. “SelectaDNAs forensic marking technology is a well-documented tool to prevent and deter a large percentage of crime across the globe and now in the United States.”

Many Fortune 500 and iconic, well-known companies have used SelectaDNA technology, including Tag Heuer, LVMH, Chanel, Pandora, Watchfinder & Co., 7-Eleven, Circle K, G4S, Securitas, GlaxoSmithKline, Lloyds Bank, The Royal Bank of Scotland (RBS), Bank of New Zealand, McDonald’s, KFC, Balfour Beatty, Shell, Texaco, and Raptis Rare Books.

The co-founder of Milestone Systems, Henrik Friborg Jacobsen, is a major proponent of the technology and anticipates major growth of its use in the United States. Friborg Jacobsen is also an investor in and chief advisor to CSI Protect.

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