Diesel is showing the world what it thinks of fake fashion. The Italian denim brand announced Tuesday that it seized and destroyed tens of thousands of counterfeit Diesel goods around the world.
One of its main goals in 2019 was cracking down on crimes that jeopardize the brand’s integrity and creativity, including instances of counterfeiting, illegal distribution and illegal trafficking through international customs and in the digital world—and the brand did not come up short.
Last year alone, 1,244 websites promoting the sale of the counterfeit items were penalized, 2,838 cases of copyright and trademark infringements were filed and 4,901 fake advertisements were removed, the company reported.
The biggest offenders came from countries including Brazil, China, Egypt, Morocco, Portugal, Turkey, UAE and the U.K., which attempted to sell fake Diesel jeans, T-shirts, sweatshirts, belts and more. Morocco alone was responsible for 5,000 pairs of counterfeit jeans, while the UAE produced more than 8,000 pairs of… Sourcing Journal