Apple is starting to reopen its US stores with stringent new protocols in place. Customers will be required to undergo a temperature check and wear a mask before entering an Apple store, according to a letter to customers on the company’s web site. (If a customer doesn’t have a mask, Apple will provide it.). Also, health questions will be posted at the door to screen for those with symptoms — such as cough or fever — or who have had recent exposure to someone infected with COVID-19.
In-store occupancy will be limited and employees will be focused on “one-on-one, personalized service” at the Genius Bar and throughout the store. Throughout the day, stores will undergo enhanced deep cleanings that place special emphasis on all surfaces, display products, and highly trafficked areas.
As of May 17, nearly 100 Apple stores globally have been able to reopen their doors, the company said. “The response to COVID‑19 is still ongoing, and we recognize that the road back will have its twists and turns,” stated Deirdre O’Brien, senior VP of retail and people, Apple. “But whatever challenges lie ahead, COVID‑19 has only reinforced our faith in people — in our teams, in our customers, in our communities.”
Apple reopened a few select US stores last week in Idaho, South Carolina, Alabama, and Alaska. CNBC reports that this week’s re-openings will be in Florida, Hawaii, Oklahoma and Colorado, with some California and Washington locations offering curbside service… Chain Store Age