Brand Protection

Amazon has announced the new Anti-Counterfeiting Exchange (ACX), an industry collaboration designed to make it safer to shop online and more difficult for counterfeiters to move among different stores to attempt to sell their counterfeit goods.

At customer-facing businesses, nothing is more mission critical than promoting and protecting the brand, and LP plays a critical role.

Typosquatters, as some call them, use a brand’s good name to score clicks, steal information, or earn money.

The INFORM Act would force companies operating third-party marketplaces online to verify the identity of “high-volume” sellers on their platforms.

The report includes a section on the role of Internet platforms in facilitating importation of counterfeit and pirated goods into the US.

The place where you used to get your family portrait, Levi’s jeans and spark plugs is now attractive to health officials for its vast...

In Illinois, a shoplifting investigation turned erratic and deadly when a woman suspected of theft fled, taking an officer with her. Sunday afternoon, 33-year-old...

Mindless though most Internet chatter is, paying attention to what is being said online has become critical for retailers today—to protect brands, avert threats, respond to crisis, and improve store operations. Most recently—and dramatically—the imperative was underscored when multiple active shooter plots against retailers were averted after threatening online posts came to light.

Examining asset protection activities and security threats with brand protection in mind will help LP stay aligned with what company leaders worry about most.