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Shelby Dotson

Shelby Dotson is the vice president of member relations for the Florida Retail Federation (FRF) as well as its sister organization, the Georgia Retailers. In her role, Dotson focuses on strategic growth of the association’s membership, communications, and project management. Most recently, she worked with the Florida Attorney General’s Office to launch the Florida Organized Retail Crime Exchange (FORCE), a statewide intelligence sharing platform to combat organized retail crime.


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