Rhett Asher
Asher is the vice president of community relations and partnerships for ALTO USA. Most recently the vice president of strategy for ThinkLP, Asher brings more than thirty years of retail operations, partnerships, business development, marketing, and industry trade association experience. In addition, he is currently the president and chairman of the International Supply Chain Protection Organization (ISCPO). He can be reached at rasher@alto-us.com.
Boots-on-the-Ground Support for Retailers
Marcos Rodriguez is an operations manager with ALTO USA. Here is his perspective on the important role CSSs provide for the retailers ALTO Alliance supports.
