Nathalie Schrans is a freelance writer and former content strategist and social media manager at CONTROLTEK. Before CONTROLTEK, she worked as a marketing writer for Finance, Operations and Administration Communications at the University of California, Davis and as a marketing copywriter for Creative Media, a full-service digital creative agency.
Many online retailers accept cryptocurrency as a form of payment, and even brick-and-mortar stores and restaurants advertise that they accept cryptocurrency. But despite its widespread popularity, cryptocurrency has almost no regulation.
It will take time for traditional industries like retail to weigh the benefits and challenges of cryptocurrency. In the end, if retailers want to win over the 7.1 million active bitcoin users, they will have to take steps on their own to accommodate these consumers.
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