As the Director of Signature Brands in Canada for Genetec, Nada Ebeid oversees the market growth for financial and banking, retail, cannabis, hospitality, and other signature markets. She’s responsible for helping customers meet their security solution goals and empowering them to leverage their security systems to improve other areas of their businesses.
The article highlights how retailers are leveraging people counting and crowd estimation tools to enhance sales and marketing performance, enable proactive decision-making, improve customer experiences, and transform security from a cost center to a valuable business enabler.
Retailers face significant losses due to theft and organized crime, but implementing digital evidence management systems (DEMS) can improve efficiency, enhance data security, and streamline the evidence handling process, helping to reduce costs and mitigate risks.
The latest installment of the "Neighbo(u)rly Perspectives" column takes a closer look at security advances with self-checkout and ways to make the customer shopping experience easier while mitigating shoplifting.
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