Mike Giblin is currently a director of research with the Loss Prevention Research Council (LPRC). Holding a background in consumer behavior with an emphasis on consumer psychology, judgment and decision making, Giblin manages the research team at LPRC, where he develops and executes research projects for retailers and solution providers. He also leads several working groups and action teams in collaborative efforts between retailers and solution providers to address industry-specific problems. Learn more about Mike here.
Randomized controlled trials (RCTs) are the gold standard in evidence-based research. At first glance, they seem simple enough: Give some patients the real drug, give some the placebo, and see what happens.