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Contributor

Mike Giblin, LPRC

Mike Giblin is currently a director of research with the Loss Prevention Research Council (LPRC). Holding a background in consumer behavior with an emphasis on consumer psychology, judgment and decision making, Giblin manages the research team at LPRC, where he develops and executes research projects for retailers and solution providers. He also leads several working groups and action teams in collaborative efforts between retailers and solution providers to address industry-specific problems. Learn more about Mike here.

Articles

How to Make Sense of Randomized Controlled Trials: A Guide from LPRC’s Research Team

Randomized controlled trials (RCTs) are the gold standard in evidence-based research. At first glance, they seem simple enough: Give some patients the real drug, give some the placebo, and see what happens.

LPRC: 2017 Research Recap

In 2017, the Loss Prevention Research Council (LPRC) worked together with retailer and solution provider members to complete 31 research projects and publish 31...

The Importance of Randomized Controlled Trials in Retail Loss Prevention

Scientists have been wrong. It happens all the time. Randomized controlled trials have produced results that don’t get replicated in full-scale rollouts. The argument...
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Stop Theft by Shoplifting: Two Ways to Influence Potential Offenders

The following describes a cornerstone theory of judgment and decision making that has tremendously important implications in loss prevention. The elaboration likelihood model (ELM)...

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