These are clearly turbulent times in retail. How people shop is changing—and with it the strategies employed to attract and retain customers. Store technology is changing, offering new opportunities, and ushering in new risks. What does the upheaval mean for loss prevention? What are the primary challenges the industry may
About the Author
Bigelow is vice president, director of marketing for LP Magazine. Having joined the magazine in 2013, she has led the efforts in the digital transformation of losspreventionmedia.com, driving digital content and strategy, as well as helping solution providers in their marketing strategies. Her previous experience includes over twelve years of marketing experience working with clients such as Progressive insurance, Bank of America, Merrill Lynch, and Carnival Cruise Line. Bigelow can be reached at merekb (at) lpportal (dot) com.