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While declining store traffic continues to dominate the headlines and remains the reason most frequently cited for lackluster store performance, it’s only part of the story.
Traffic and conversion analytics focus on what happens before the transaction is recorded in your POS or CRM system...if one is ever recorded at all. That's what makes traffic and conversion data especially useful. Together, they tell us about the sale we almost had.
In a world of declining store traffic, there are a number of things retailers need to do to thrive. This post shares the five most important actions.
As Nick Wingfield, technology correspondent for the New York Times describes in his vivid, firsthand account of shopping at the Amazon Go store "Inside...
Building effective retail partnerships requires that loss prevention professionals become more involved in the business of retail. Retail analytics can provide critical information and...