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Mark Ryski

Mark Ryski has studied bricks-and-mortar traffic trends for more than twenty years and analyzes results from thousands of retail stores across North America every single month. He is the author of Conversion: The Last Great Retail Metric and When Retail Customers Count and founder of HeadCount Corporation.
Retail Industry, retail traffic counters

Why It’s Critical to Use Retail Traffic Counters

Traffic and conversion analytics focus on what happens before the transaction is recorded in your POS or CRM system...if one is ever recorded at all. That's what makes traffic and conversion data especially useful. Together, they tell us about the sale we almost had.
customer conversion rate

How to Improve Your Customer Conversion Rate

In the aftermath of the dot-com bubble in the early 2000s, online marketers realized they couldn’t merely focus on generating website traffic; rather they needed to focus on their customer conversion rate—getting more visitors to buy. The same is true in brick-and-mortar retailing.
increase foot traffic, store traffic

Do Retailers Need to Increase Foot Traffic?

In a world of declining store traffic, there are a number of things retailers need to do to thrive. This post shares the five most important actions.

Why Amazon Go is a ‘No-Go’ for Most Retailers

As Nick Wingfield, technology correspondent for the New York Times describes in his vivid, firsthand account of shopping at the Amazon Go store "Inside...

Conversion Rate Optimization

Loss prevention professionals and the LP industry in general have and continue to do an admirable job of bringing new analytic capabilities to their...

Using Loss Prevention Technology to Support Traffic Counting and Conversion

Building effective retail partnerships requires that loss prevention professionals become more involved in the business of retail. Retail analytics can provide critical information and...

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