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Mark Ryski

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Mark Ryski has studied bricks-and-mortar traffic trends for more than twenty years and analyzes results from thousands of retail stores across North America every single month. He is the author of Conversion: The Last Great Retail Metric and When Retail Customers Count and founder of HeadCount Corporation.

How to Improve Your Customer Conversion Rate

While declining store traffic continues to dominate the headlines and remains the reason most frequently cited for lackluster store performance, it’s only part of the story.
Retail Industry, retail traffic counters

Why It’s Critical to Use Retail Traffic Counters

Traffic and conversion analytics focus on what happens before the transaction is recorded in your POS or CRM system...if one is ever recorded at all. That's what makes traffic and conversion data especially useful. Together, they tell us about the sale we almost had.
increase foot traffic, store traffic

Do Retailers Need to Increase Foot Traffic?

In a world of declining store traffic, there are a number of things retailers need to do to thrive. This post shares the five most important actions.

Why Amazon Go is a ‘No-Go’ for Most Retailers

As Nick Wingfield, technology correspondent for the New York Times describes in his vivid, firsthand account of shopping at the Amazon Go store "Inside...

Using Loss Prevention Technology to Support Traffic Counting and Conversion

Building effective retail partnerships requires that loss prevention professionals become more involved in the business of retail. Retail analytics can provide critical information and...
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