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Contributor

Mark Ryski

Mark Ryski has studied bricks-and-mortar traffic trends for more than twenty years and analyzes results from thousands of retail stores across North America every single month. He is the author of Conversion: The Last Great Retail Metric and When Retail Customers Count and founder of HeadCount Corporation.

Articles

How to Improve Your Customer Conversion Rate

While declining store traffic continues to dominate the headlines and remains the reason most frequently cited for lackluster store performance, it’s only part of the story.

Why It’s Critical to Use Retail Traffic Counters

Traffic and conversion analytics focus on what happens before the transaction is recorded in your POS or CRM system...if one is ever recorded at all. That's what makes traffic and conversion data especially useful. Together, they tell us about the sale we almost had.

Using Loss Prevention Technology to Support Traffic Counting and Conversion

Building effective retail partnerships requires that loss prevention professionals become more involved in the business of retail. Retail analytics can provide critical information and...

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