About the Author

Kelly Fairchild

Kelly Fairchild has been involved in retail technology for several years. Currently she is with Ipsos Retail Performance, which is a leading global consultancy providing retail strategy, footfall counting & customer behavior insights for retailers and brands. Kelly is also a contributing writer for the Huffington Post. She can be reached at kelly (dot) fairchild (at) ipsos (dot) com.

Articles by Kelly Fairchild