Johnny Custer, LPC, CFI, is director of analytics for asset and profit protection at Sears Holdings. He is a career loss prevention leader with more than twenty years of experience at field, analytical, and corporate levels. Custer is recognized as a specialist with a “holistic” approach to loss prevention and profit management. For over a decade, he has placed a high premium on proactive data-driven LP philosophy, developing and working with algorithms that touch all areas of the retail business enterprise. Prior to joining Sears, Custer served as a consultant to several C-suite executive teams and worked for several retailers including CVS/Caremark, Kmart/Super-K, and Value City Department Stores. He can be reached at 847-286-5435 or at johnny (dot) custer (at) searshc (dot) com.
