Johnny Custer, LPC, CFI, is director of analytics for asset and profit protection at Sears Holdings. He is a career loss prevention leader with more than twenty years of experience at field, analytical, and corporate levels. Custer is recognized as a specialist with a “holistic” approach to loss prevention and profit management. For over a decade, he has placed a high premium on proactive data-driven LP philosophy, developing and working with algorithms that touch all areas of the retail business enterprise. Prior to joining Sears, Custer served as a consultant to several C-suite executive teams and worked for several retailers including CVS/Caremark, Kmart/Super-K, and Value City Department Stores. He can be reached at 847-286-5435 or at johnny (dot) custer (at) searshc (dot) com.
While often expected and sometimes necessary to drive the business forward, markdowns still impact the bottom line, especially when considering the unbudgeted, store-initiated markdowns generated to mitigate aging or excessive inventory.
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