Jerry Birnbach, FISP, Assoc. AIA is a leading retail store planning and expert witness consultant with over 30 years of award winning, profitable retail solutions, innovative store planning, and merchandising methods. His expert witness experience is based on prior lease negotiations, store design, display design, showroom design, retail store design and store planning, safety issues, and liability assessment. He can be reached at jerrybirnbach (at) me (dot) com.