ADT Unveils New ADT Commercial Brand

ADT has recently unveiled its new ADT Commercial brand and positioning video as part of its multi-year expansion plans. Since the merger with Protection 1, ADT has built upon its commercial capabilities and customer-focused approach, combining more than ten strategic acquisitions, bringing decades of experience to commercial and national account customers. ADT’s announcement is part of its participation in ISC West, one of North America’s largest security industry trade shows, with more than 30,000 industry professionals and 1,000 exhibitors.

“Today marks the official start of significant expansion plans for the ADT Commercial brand as we bring together numerous strategic acquisitions and alliances we’ve recently achieved, including industry leader, Red Hawk,” said Dan Bresingham, executive vice president, ADT Commercial. “We are delivering an expanded product portfolio and geographic reach to our enterprise customers, combined with an obsession for customer service, high quality and commitment to excellence.”

Led by Bresingham, the ADT Commercial leadership team has a single-minded focus on security and life safety—having spent the majority of their careers in the industry. The ADT Commercial vision is to offer a unified approach to its customers’ security and life safety needs.

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ADT Commercial brings together experience, capabilities and offerings from acquisitions made since merging with Protection 1, with the goal of creating a best-in-class security and life safety provider. Most recently, these acquisitions include Red Hawk Fire & Security, Aronson Security Group, MSE Security, Advanced Cabling and Commercial Protection Systems, Inc.

ADT Commercial will serve customers with a broad portfolio of solutions such as enterprise risk management services, IP-based video and access control technologies; intrusion detection; fire/life safety; sprinkler installation and maintenance; banking and ATM sales and services; managed services; remote monitoring via its owned and operated monitoring centers; security only networks design, management and monitoring.

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