When you think about the leaders you admire most, what are the qualities that stand out? What makes that person shine above others, grabbing your attention and motivating you to be the best version of yourself? Most of us can quickly rattle off a list of valued and respected qualities—confidence, integrity, compassion, fortitude, humility, flexibility, validation, support, and credibility are just a few. But what is it that helps bring the package together?
One of those key qualities is the ability to tell a story. Storytelling is a powerful and persuasive skill that is critical to effective leadership. This interactive art helps us interpret, prepare, and present information in a way that effectively sends a message and drives understanding. It is essential to ensuring that the right conclusions are drawn and the best decisions are made in every form of communication we share.
These aren’t the stories that start with “Once upon a time” but those that help us share our thoughts and ideas in a way that is genuine, thoughtful, and perceptive. Rather than simply offering a narrative of information, compelling storytelling helps build credibility and understanding. It generates a depth and breadth of perception that helps us lead, influence, inspire, clarify, and ultimately get things done. It is a quality that is admired by most, mastered by few, and something we should all strive to get better at.
Why It Matters
Contemplating all the different ways we communicate ideas and information daily, it’s not difficult to comprehend why storytelling is so important. Whether writing an email, sharing a presentation, or simply having a conversation, we want to ensure that we successfully convey our meaning and our message in a way others can relate to. Storytelling champions interaction, innovation, and growth by generating the energy needed to share perspective, influence change, and drive results.
When it comes to storytelling, report writing is a skillset that often comes to mind—and for good reason. This has become a common point of contention and opportunity for loss prevention professionals as leadership, law enforcement, and prosecutors attempt to interpret narratives and make crucial decisions based on the information presented to them. While a well-written report can sway a decision or seal a conviction, a poorly written document can harm both credibility and outcomes. Considering the efforts and resources we put into everything we do, we want our reports to be clear, concise, and complete. On the other hand, it would be nothing less than irresponsible to disrupt an investigation or lose a case due to a poorly written report.
With the role of loss prevention continuously evolving and our teams regularly taking on additional responsibilities, improving these skills should be an ongoing ambition regardless of position or level of leadership. Whether we need to win over a colleague, a team, a supervisor, or a company executive, effective storytelling is essential.
Storytelling Tips
Developing your storytelling skills takes practice, but will make a notable difference in your ability to grow and develop as a leader. Here are a few basic tips to help you along:
- Have a clear message. When crafting a story, have a definitive idea of what you’re building toward and why what you’re sharing is significant.
- Have a clear structure. While there are many ways to structure a story, make sure the story has a clear beginning, middle, and end to help clarify meaning and draw conclusions.
- Engage your audience. Great storytelling requires connecting with your audience. Always consider your audience and present information in a way they can relate to and understand.
- Narrow the scope. Some tend to include too many details, diluting the core message. Include key points, but don’t overwhelm with unnecessary details—unless the situation calls for it.
- Give your perspective. This can play a pivotal role in shaping how the story is received, breathing life into the narrative, enhancing understanding, and helping highlight key points.
- Make it your own. Your writing style and choice of words are your distinctive voice as a storyteller, lending depth and personality while adding authenticity.
Since the beginning of human history, storytelling has helped people see the world from different perspectives, enhancing empathy and understanding. And while the techniques and delivery methods of storytelling may have changed, the power of good storytelling has stayed consistent. It is a crucial skill for leaders, carrying the capability to change minds, influence decisions, inspire action, and foster a more engaged and motivated team.